The branding design process with this nutrition and wellness client was a collaborative effort, working through multiple intervals of development to ensure the final result was both meaningful and aligned with the brand's core values. After discussing key themes like health, vitality, and sustainability, we decided on a color palette featuring forest and lighter greens, evoking a sense of balance, growth, and wellness. The logo design itself had to be versatile enough to represent both the parent business and its associated ventures, which led to careful refinement and consistency in visual elements. Throughout the project, close collaboration between the client and her business partner helped shape a brand identity that feels natural, fresh, and cohesive across all touchpoints. The final result is a logo and brand design that reflects a strong commitment to health and wellness, while also appealing to their target audience’s values of vitality and nature.