I designed a comprehensive visual package for Urban Crave, a fast-casual restaurant concept located in the San Diego and Washington D.C. airports, in collaboration with the marketing agency MarkeTeam, Inc. My role involved creating a cohesive and dynamic brand experience across multiple touchpoints. The final deliverables brought together street art aesthetics with a polished execution, helping establish a strong, memorable presence in two major airport locations.
Uniform design concepts to reflect the brand’s edgy, urban vibe
Custom menu covers and inserts, blending street-style design with functional layout for high-traffic airport environments
Double-Sided Tri-Fold version of standard menu inserts
Surfboard and skateboard deck mockups that added a unique and playful brand extension, further reinforcing Urban Crave’s modern, youth-oriented identity. Mockups created to highlight both San Diego and Washington D.C.'s locations.
A bold wall mural to serve as a focal point and capture the spirit of the city-inspired menu
